Selling a Home

Selling a Home


Selling your home can be one of the most stressful times of your life. Let our knowledge and experience go to work for you. You can feel confident knowing that a Coldwell Banker M.M. Parrish REALTOR® is by your side. Our market knowledge, marketing exposure and proven results are second to NONE! For more information on how we can support you, talk to one of our expert REALTORS® about The Coldwell Banker Seller Services Guarantee.

J.D. Power & Associates Ranks Coldwell Banker Highest in Home Seller Satisfaction

Seller Services

  • Unmatched Listing Distribution: Coldwell Banker M.M. Parrish stays on the cutting edge of Real Estate marketing to ensure that your home will get the exposure it deserves. All listings are prominently displayed on,,, and over 200 other popular websites including and
  • Activity Tracking: We track the online success of every listing through Listhub. Listhub allows your associate to provide you with a detailed monthly report showing where your listings are being displayed and how many potential buyers have seen your property.
  • Comprehensive Market Analysis (CMA): Each of our associates are trained in the most up to date best practices for CMA's. This training allows every associate in our company to correctly price your property the first time. Call our office today to have an associate do a CMA on your home.
  • Technological Innovation: Coldwell Banker tirelessly innovates and prides itself on being on the cutting edge of the real estate industry. We do everything possible to showcase your property more effectively. Mobile use is on the rise, and so is the demand for consumers to have sites they can view from their phones. This is why Coldwell Banker customized our national site for mobile devices such as Blackberry and iPhone. Another growing tool is the GPS device. Coldwell Banker, again, is the first to have it’s listings on GPS.
  • LeadRouter: When homebuyers inquire about your home, they want a rapid response. Our proprietary lead management tool, Leadrouter, lets our agents answer every lead quickly and professionally. and leads convert at a higher rate than all other leads, including affiliate websites, Trulia, and Zillow.
  • We Understand Buyers: Every year, we survery thousands of buyers to better understand how they approach the home buying process. This information is invaluable for sellers looking to quickly and effectively reach their traget buyers. Click the image below to download the 2013 "Understanding Today's Home Buyer" brochure. 

    Here are some home selling tips to give you a place to start...

    • Make a good first impression. Be sure your walkway and porch are clean and tidy. Wash the front door, and maybe give it a fresh coat of paint. Make sure your doorbell works. Test the door knob and be sure the door opens smoothly.
    • Evaluate each room in the house.Start at the entrance and walk from room to room. Try to see it through the eyes of a potential buyer.
    • Keep in mind the three C's: Color, Clean, Clutter. Colors should be neutral. The house should sparkle. Try to "de-clutter." (For example, pack up large collections).
    • R & R: Repair and Replace. Check for things that need to be repaired or replaced. Keep in mind that you might be willing to put up with that broken window latch, but a new buyer won't. Don't forget about the little things. If buyers see little things not done, they will worry that there are big things needing repair.
    • Try to "depersonalize." When there are lots of personal pictures and belongings around the house, buyers find it difficult to "mentally move-in." This is similar to "de-cluttering." Try to give your home the feel of a model home. Your refrigerator door is a good place to start decluttering and depersonalizing.
    • Smells good. Make sure the house smells fresh and clean. Take out the garbage every day. Shampoo the carpets. Clean out kitty litter daily. Give the dog a bath. Add subtle, pleasant scents like potpourri, but be sure it isn't too strong.
    • Light and Bright! Open your blinds and remove heavy curtains that make rooms darker.
    • Buyers are well-informed. Base the selling price on good, closed comparables. Price realistically.
    • Have professional representation for the closing and contract preparation.
    • Remember, our associates are there to help you through these issues and any others that come along!
Selling a Home


Bill and Lynne are the consummate professionals. Honest, personable, patient, sincere, and knowledgable of the local market place (Gator alums...doesn't get better n that!). When I first looked around for an agent and said I was an investor from out of state, I had a number of the agents hang up on me. Bill and Lynne couldn't have been more helpful and generous with their time and we now not only have a great business relationship, but I consider them to be friends.
--Ron Macey
Feb 19, 2015

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