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Coldwell Banker M.M. Parrish Realtors Announces Global Luxury Property Specialist Designation


Program Certifies Coldwell Banker Affiliated Sales Associates To List Luxury Properties
Posted: January 15, 2018 at 12:00 AM by Josh Alterman

A number of qualified Realtor professionals associated with Coldwell Banker M.M. Parrish, Realtors have earned the Coldwell Banker Global Luxury? Property Specialist designation, according to Michael Kitchens, President of Coldwell Banker M.M. Parrish, Realtors. To date, only ten percent of the more than 88,000 sales associates affiliated with the Coldwell Banker® brand has been awarded this designation.

“In addition to a performance-based criterion on successfully selling luxury properties, these individuals have completed a prescribed certification course to earn the Luxury Property Specialist designation,” said Kitchens. “The course covers topics such as how to develop detailed market analysis for sellers of luxury homes and how to make use of Coldwell Banker Global Luxury? resources to implement specialized marketing plans that will expose the owner's fine properties to affluent buyers on a worldwide basis.”

The Coldwell Banker Global Luxury? program is a comprehensive marketing curriculum designed specifically for marketing luxury residential properties to affluent buyers worldwide. Through the success of this initiative, Coldwell Banker affiliated agents and teams are recognized as global leaders in luxury real estate.

The Coldwell Banker Global Luxury? certification course creates a standardized education model to help the newest generation of luxury agents meet and exceed the expectations of high-net-worth clients. The course provides learning, networking, marketing strategies and mentorship, pairing the experience and first-hand knowledge of successful luxury agents with industry-leading resources. According to Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, “the objective of the program is to produce exceptional real estate professionals who represent exceptional properties.”

In order to participate in the course, participating agents must meet strict production guidelines — “some of the most rigorous standards in the industry today,” said Hogan. Certification renewal is also required every 24 months, to ensure Luxury Property Specialists are up to date on new technologies and additional programs, as well as current best practices.

Those who are qualified and that have now been certified are Cindy Birk, Lisa Fetrow, Lauretta Fogg, Kris Kelly, Roslyn Levy, Rana Ayoub Schafer and Jeff Quigley.

About Coldwell Banker M.M. Parrish, Realtors

Coldwell Banker M.M. Parrish, Realtors, located at 7515 West University Avenue, Suite 201, Gainesville, FL, can be reached at 352-335-4999 or on the web at www.mmparrish.com. Coldwell Banker M.M. Parrish, Realtors has been an affiliate of Coldwell Banker for 35 years and has served the greater Gainesville, FL region since 1911. The 5th generation family-owned company is a full-service residential and commercial brokerage business with over 100 licensed sales associates who lead the market in residential sales and commercial sales and leasing. Each office is independently owned and operated.

About Coldwell Banker Global Luxury®

Launched in early 2017, the Coldwell Banker Global Luxury? program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted approximately 25,000 transactions of homes priced at $1 million or more in 2016. On average, the Coldwell Banker brand handles approximately $130 million in homes valued at more than $1 million every day. Coldwell Banker and the Coldwell Banker logo are registered mark owned by Coldwell Banker Real Estate LLC. Coldwell Banker Global Luxury? and the Coldwell Banker Global Luxury? logo are service marks owned by Coldwell Banker Real Estate LLC. Each office is independently owned and operated.

With: Cindy Birk, Lisa Fetrow, Lauretta Fogg, Kris Kelly, Rana Ayoub Schafer, Roslyn Levy, Jeff Quigley

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